How do you end generations of shark fishing that makes families just enough to feed themselves? You don’t, you replace it. ‘Project Hiu’, Hiu being the Indonesian word for Shark, is an initiative to provide alternative incomes to fishermen in one of the largest shark fisheries in Indonesia. The aim of Project Hiu is not to convert or condemn, rather slowly introduce opportunity to a community that has only ever known shark fishing. By hiring shark fishing boats to engage in tourism activities, we offer an alternative income that simultaneously and effectively protects sharks. Project Hiu is founded on the recognition that the very solution to saving sharks, lay with the men raised to kill them.